Travel to Peru, Cusco and Machu Picchu.

Ancient map of the Inca Highway returns to Peru
A map dating from 1753 and on which the whole Inca Highway is traced, was acquired by the collector Jorge Gruenberg, president of the board of “Banco Financiero”, who bought the document in Switzerland. Gruenberg has placed the document at the disposal of the cultural authorities. This map confirms that in Tahuantinsuyo (Inca´s Empire) there were roads that connected various centers of production with what is now Chile, Bolivia, Ecuador and the northern part of Argentina.

Pachamanca
Peru's National Culture Institute (INC) has declared the Pachamanca to be a "Cultural Heritage of the Country." The term Pachamanca comes from the Quechua word meaning "earth pot" and is used for the procedure of cooking certain foods in an open pit in the earth with the heat given off by stones previously heated to high temperatures. This technique dates from time immemorial and was used by the ancient Peruvian cultures, subsisting today as part of the festivities celebrated by various peoples of Peru.

Peruvian Pisco in the world
Peruvian pisco is recognized internationally more and more. In France it obtained international recognition for its quality on receiving the Trophy for Excellence in the world competition of grape wines during the Vinexpo 2003 Fair. Likewise, to improve its promotion a glass bottle has been designed that is slim, of medium height, with a short neck and decorated with a small figure in the shape of a drop on one side. This will be the new bottle representing the national beverage around the world.

Soon American will awaken their six senses
With the slogan "Pack your six senses... Come to Peru" the ad agency J. Walter Thompson and the media center Initiative Media will in the next few weeks begin the Peru promotional campaign in the United States. The first stage will be focused on the cities of New York, Los Angeles, Chicago, San Francisco and Washington, D.C. The ads will be broadcast in the most important media of the United States and through direct marketing. The advertisement pieces will be adapted for other Peru campaigns abroad. Its adaptation to Spanish, "Despierta tus seis sentidos... Ven al Perú," for example, is being used in the campaign in Spain.